Joao Portugal Ramos Viñhos, a new image in the Alentejo

Leading Portuguese oenologist and producer João Portugal Ramos has restyled the image of his wines from the Alentejo in order to reflect the modern approach of the company whilst respecting the region and tradition. The new identity of the wines focuses on diagonal lines, which are designed to represent the slopes of the Alentejo and the walls of Estremoz Castle thus linkingthe wines to their heritage. This connection to the land through the packaging of the wines reflects Joao’s enthusiasm for nature, as well as the values that he insists are present across all of his brands: accuracy, quality, simplicity, sustainability and excellency whilst investing in Portugal. Whilst the main elements of the old branding remains, such as the Loios lettering or the Marquês de Borba coat of arms the new diagonal lines and institutional signature provide unity across the group therefore aiding consumers in identifying wines produced by the João Portugal Ramos group.

Managing director João Portugal Ramos comments ‘We wanted to give the brands a stronger image with a sophisticated look whilst also reinforcing our heritage. By improving the perception of quality through the labels we feel that we are reflecting the outstanding wines inside the bottle.’

The JP Ramos Group is committed to being a key reference for Portuguese wines on an international level by conferring a particular identity to different wines that consumers can rely on whilst also showcasing products that best reflect each region

The JP Ramos Group wines are imported by Oakley Wine Agencies.